Imagine: In the Wake of 9/11, the lyrics sung by a young Emmanuel Kelly creates hope for mankind

My sister sent me a link to this video last night and since then I have watched it 4 times, each time with fewer tears, and a greater sadness.

The Anniversary of 9/11 and watching this video made me realize how fragile humanity is. We live in a world of fear, a fear that brings with it judgement and intolerance and hate. We weep for those who perished at the hands of those who wanted control–who wanted to make a statement to the world. We weep for the families who had to move on without their loved ones. We thought that war and vengeance would help alleviate all this sorrow we were feeling; and “fix” the problems we perceived were the root of all this suffering.

Along the way we forgot about the destruction and additional suffering that would inevitably weigh on our consciences. Casualties of war, we would say. Necessary means to an end, we would convince ourselves.

And along came Emmanuel Kelley, a child of war, who knew nothing about this incredible hatred that permeated and targeted his country and his people. He was a casualty of war, a victim of fear and judgment. And yet he sings John Lennon’s song of hope for this world: Imagine and suddenly we all sit up and listen. With all the emotions compounding each other: guilt, inspiration, pity, love, hope, appreciation, anger, futility.  This world is being pulled apart by distrust, money, and power and the one message from this song that can serve as a panacea for all the world’s pain is being brought to us by someone who has endured more in his young life than any of us could ever in a lifetime. How sad and yet, how hopeful at the same time. “I hope someday you’ll join us… and the world will live as one.”

Next Generation Media Quarterly January 2011

Here’s @DanCall1’s latest Next Gen Media.
Some interesting highlights:
– Apple makes 60% of revenue from products that didn’t exist before 2007
– China has 842M mobile subscribers
– in African it’s close to half a billion, making up 10% of global mobile subscriptions
-“Call of Duty: Black Ops” was the biggest launch in entertainment history
-Angry Birds was downloaded 50M times in its first year
… plus a whole whack of new developments on Facebook
enjoy!

Filmography 2010 …. Great video MASHUP

Thanks @dancall1 for this great video mashup of 2010’s best in films. @stevenltaylor, this is dedicated to you.

Web video monetization still unmastered

Fast Company’s article, “Who will be the Godfather of Web Video” got me thinking about some of the theories behind the monetization of video. A friend of mine insists that despite the evolution of social media, the consumer online behaviour hasn’t changed. It’s emotive, he says, and that has been and will continue to be the way online consumers respond to online advertising. Does that mean we negate the idea of predictability? If so then what is the use of applying retention initiatives? Does that mean that brands have greater pressure to create advocacy in this daunting arena? I’m not convinced of this theory because it assumes that the medium has no bearing on behaviour.

I believe the advent of social media has challenged advertisers to grapple with the issue of not only converting consumers, but also identifying with their needs in an environment that has been programmed to flee the almighty establishment. This rebellious medium understands that the sought-after millenials are not so quick to point-and-click.  I’ve yet to find stats to validate this but at a recent conference I’ve attended for Understanding Youth, it was made abundantly clear when one of the young panel members said to a room full of marketers and advertisers, “We know when you’re trying to sell us something. We know all your tricks and we’re not gonna give in. We’ll just run somewhere else.”

Today’s youth understand the social web and it is a part of their being.  Today’s social media is akin to the freedom revolution of the ’70’s — a way for people create an identity for themselves and carve out a path of existence online. The above notation clearly spells out the need to evolve advertising as the medium and audience evolve.

Web video is still a strong growth channel. According to the article, “it has grown in terms of content production, viewership, however significant revenue and especially profitability — even for YouTub with its massive audience of 69 million viewers — has been largely elusive. Advertisers still haven’t bought into web video advertising mainly because of the vast user-generated content that’s largely uncontrolled.  But the premium content sites don’t seem to be faring any better. Super Deluxe’s shaft by Time Warner, NBC Universal’s DotComedy’s short online stint and Sony’s money-losing investment into the once-promising Crackle — are all examples of this quest for a solution.

Some sites that are doing really well: Tetes a claque, CollegeHumor –> have some things in common: video that’s spreadable; audiences that are sticky. Most importantly — Consistency. Time will tell whether these sites will pave the way and lead others including Google/Youtube through the black hole.

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