Smart Business, Smart Marketing: How the Internet is Propelling Small Business Forward

This guest post is from Erik Gaandt, a freelance tech writer with extensive experience in website marketing

Marketing is one area where small businesses have experienced dramatic benefits due to the Internet, even in comparison to other operations. Although social media often comes up as the most popular and perhaps most prominent example of how Internet is used to benefit small business marketing, it is not the only one. Small businesses reap a number of benefits from Internet-based marketing through a number of methods, often much better suited to doing so than their bigger counterparts.

Advantages of Small Businesses in Online Marketing

 Here are some of the advantages that online marketing offers to small businesses:

Small businesses often specialize in niches of larger markets.

The problem with businesses entrenched in niches is that their products tend to cater to a specific clientele and cannot compete against competitors on an even basis outside of that clientele. As a result, small businesses specializing in niches are more dependent on their clientele to a larger degree than larger businesses.

To survive and perhaps even prosper, such businesses must be able to find and then hold onto customers who are interested in their products. The Internet and Internet-based marketing campaigns can help out such businesses because of their expanded reach compared to traditional mediums. Small businesses can reach out with minimal cost to potential customers at the places that those customers frequent, while those customers can in turn reach those small businesses through search engines and other online services directing them to relevant sites.

Feedback is vital to the success of a business’s marketing efforts in the long run.

Individual marketing campaigns can have enormous impacts on a business’s success, but the data distilled from those campaigns can help the same business refine its practices over time to improve its overall marketing. The problem is that such data are not available without the business spending to collect and compile data into an usable form. Small businesses tend to be disadvantaged in this regard because of a lack of both cash and expertise. However, collecting data from online marketing data is much easier due to tools and services, such as Google Webmaster Tools. Even small businesses can use the provided data to examine both the success of individual marketing initiatives and the flaws that prompted potential customers to turn aside.

Responsiveness is one of the most important qualities in online marketing.

Small businesses can outperform their counterparts on this point because of their closeness to the customers and their more nimble structures. For example, a corporation with multiple offices might choose to base its marketing efforts in one location, resulting in potential problems marketing in other regions due to lack of understanding. Furthermore, it is more difficult for bigger businesses to change directions once their resources have been invested. In contrast, the small business can react faster to changing circumstances and its personnel are closer to the ground, resulting in more responsive and relevant online marketing campaigns.

Conclusion

In short, the Internet is something of an equalizer for businesses. It has eased some of the difficulties that made it hard for smaller businesses to compete head-on against their bigger counterparts. Furthermore, the Internet’s accessible nature ensures that these advantages are available to all who are interested and can invest the time needed to learn its intricacies.

 Erik Gaandt, freelance tech writer in web marketing, enjoys sharing his insights on various marketing blogs. WhoIsHostingThis.com is home to hundreds of reviews on the most popular webhosts.

@Miikinc does #Movember: Encore

So, this features the wardrobe in its entirety. I hope you liked my version of promoting #Movember. I’m gonna go shave now!

  • So, don’t forget to donate to #Movember. Share this post with others and drive awareness to this important cause: http://mosista.co/hessiejones
  • Go to Miik, buy some amazing clothing. And 10% of online sales this month go to Movember!

Terry Pleated Skirt in black. Details here.
Sal Reversible Cowl-Neck Top in fuchsia

Olivia Cowl-Neck Colour-Block Dress in black and deep purple. Details here.

Maria Hourglass Seamed Top in red. Details here.
Hanna Banded Tunic-Length Skirt in black. Details here.
Lisa Leggings in black. Details here.

Patty Casual Pant in black. Details here.
Madeline Asymmetrical Top in Red. Details here.

Dale Shoulder-Detail Dress in Navy. Details here.

Emily Soft Blazer in black. Details here.
Sandy Tunic Tank in Teal. Details here.
Lisa Leggings in black. Details here.

It was a fun #Movember. Thanks for your support. See you next year!

About Miik [pronounced: mick/mik]
Miik designs simple yet striking clothing for active women who don’t want to sacrifice comfort to look great. Using sustainably sourced fabrics like bamboo, Miik creates pieces that feel unbelievably soft against your skin and are flattering on so many body types. Once you try on Miik you’ll never want to wear anything else!

Miik is designed, milled and sewn in the Toronto area. Visit www.miik.ca for a complete list of retailers or to shop online.

Visit Miik for a complete list of retailers or to shop online.

@Miikinc does #Movember – Beware Elevator Sitings

This dress was featured already but I wanted to show it again in front of the elevator. Don’t know why but it looks different and a little more sophisticated in a dim-lit hallway. I happened to press the button when an unsuspecting elevator traveller stepped out, gave me a look, smirked and as he walked away looked back at me again! I didn’t look that odd, did I?

OK, back to the clothing. Here it is again: Dale Shoulder-Detail Dress in Navy. Details here.

  • So, don’t forget to donate to #Movember. At the very least, share this post with others so you can drive awareness to this important cause: http://mosista.co/hessiejones
  • Go to Miik, buy some amazing clothing. And 10% of online sales this month go to Movember!

About Miik [pronounced: mick/mik]
Miik designs simple yet striking clothing for active women who don’t want to sacrifice comfort to look great. Using sustainably sourced fabrics like bamboo, Miik creates pieces that feel unbelievably soft against your skin and are flattering on so many body types. Once you try on Miik you’ll never want to wear anything else!

Miik is designed, milled and sewn in the Toronto area. Visit www.miik.ca for a complete list of retailers or to shop online.

Visit Miik for a complete list of retailers or to shop online.

@Miikinc does #Movember – Snug and Comfy

I feel like I’m in a MILK commercial. I don’t really think I’d make it as a blonde….regardless…

I love this dress. It has an empire waist (great when you’re dining out and you want to eat.. a lot) and it comes in some cool colours: purple, and olive and navy. This is great for work. Very professional looking. And comfortable. Did I say that before? Anyway…

Dale Shoulder-Detail Dress in Navy. Details here.

I have a few more really amazing outfits I’m going to feature. Stay tuned.

  • Don’t forget to donate to #Movember: http://mosista.co/hessiejones
  • Go to Miik, buy some amazing clothing. Christmas is around the corner guys! And 10% of online sales this month go to Movember!

About Miik [pronounced: mick/mik]
Miik designs simple yet striking clothing for active women who don’t want to sacrifice comfort to look great. Using sustainably sourced fabrics like bamboo, Miik creates pieces that feel unbelievably soft against your skin and are flattering on so many body types. Once you try on Miik you’ll never want to wear anything else!

Miik is designed, milled and sewn in the Toronto area. Visit www.miik.ca for a complete list of retailers or to shop online.

Visit Miik for a complete list of retailers or to shop online.

<span>%d</span> bloggers like this: