About Me…

This is probably my favourite page of my blog…. because it’s the most creative. This is me NOW September 2012. I will update this Piktograph from time to time as I go through my journey. While I love my blog, you’ll find most of my activity on Huffington Post, What’s your Tech and Digital Journal.

So, in short I am and have been a marketer, digital media strategist, social media fiend, start-up junkie, connector, speaker, blogger and podcaster.

I have over 15 years in the technology/internet space, direct and digital advertising, and experience with companies like Ogilvy, Rapp Collins, Yahoo!, Absolut Vodka, Crystal Head, YUM brands, LCBO, 3M, Adidas, CIBC, Citi, Lexus, Esso, Jugnoo and Overlay.TV. In these capacities, I’ve always held true the notion of performance-driven programs encompassing disciplines in all areas of marketing: in direct, database management, sponsorship, loyalty/CRM, social, digital and evolving media.


  1. Karima Mawji says:

    Hi Hessie,
    I was looking at some Canada Post Venture SOHO schedule and came accross your name. I think we worked together years ago, I think when you and I were at O&M. Perhaps you remember? I think we bumped into each other again when I was at Mosaic Direct working with Scott Pinkney. Anyway, it would be lovely to connect again. I’m on Linked in as well or we can connect personally. Look forward to hearing from you soon.
    cheers karima

  2. Hi Hessie,

    Just wanted to tell you that I really like your posts and you are very intelligent in communicating your views on anything from politics to coffee haha.

    I have tried to find your e mail address to invite you to something that may peek your interest.

    I would like to invite you to an event that your company would have interest in. Kris Martin is an aspiring race car driver, and while that may or may not be of interest to you Kris will be testing some new technology. Kris was born deaf and has hearing via a cochlear implant. Phonak Hearing Systems is doing some testing on Kris to provide a communication device to assist Kris to communicate with his crew chief, pit crew, etc. CTV will be there to cover the event. We would love for you or a representative from your company to come out and see Kris in action! I am happy to answer any further questions you have regarding the event or Kris himself.


    Michael Scorcia
    Sports Marketing Manager
    Kris Martin Racing Team

  3. Dear Hessie J,
    Came cross from bloggers.com and found your website. Nice posting and love your blog. Also, wanna learn from your blog, how to be a good marketer in blogging atmosphere, =)

    from Malaysia -SH-

  4. Jyotsna Grover says:

    Hi Hessie,

    I’m writing in response to your article titled, ‘Cyber-Bullying Hits Home.’ Very insightful piece and it’s sad but obvious that kids today are prone to online attacks. While many schools are taking a step in the right direction, many parents are still unclear about what they can do to help their kids. Which is why while 83% parents claim to are very concerned about their child’s online security only 30% report visiting their child’s social media profiles.

    Would you be interested in speaking with Michael Kaiser, executive director of the National Cyber Security Alliance (NCSA) and Carol Carpenter, executive general manager of the consumer business unit at Trend Micro, who can offer tips to parents on how to deal with kids who are susceptible to online attacks.

    Proof points:
    – According to the Cyberbullying Research Center, almost 21 percent of American youth between the ages of 10 and 18 have been the target of some form of virtual harassment or “cyber-bullying.”
    – According to the 2011 Consumer Report – 20 million kids used Facebook over the last year. Of that, 7.5 million were younger than 13. The social-networking site’s own rules prohibit users that young. Clearly an indication that kids are at a high risk of online threats.

    WHY NOW?: This holiday season, 85 percent of youths ages 12 to 17 want some kind of consumer electronic gadget, from music players to laptops, according to the Consumer Electronics Association.

    Look forward to hearing from you.

    Many Thanks,

  5. Just read one of your articles in the Huffington Post. DZone.com is about to open a content portal focused on Social Business, and we’d love your input. Interested?

  6. Hi, Hessiej this is Bill. I would like to guest post on your blog .If you are open to that idea.

    The article would meet all your quality guidelines. Please allow me to send it for review or guide me how to proceed.

    Awaiting your response,

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