Next Generation Media Quarterly April 2011

Great presentation, as always, from Dan Calladine. Some of my favourite slides:

  • ASOS store launch of Facebook, which will help drastically change the ecommerce game for Facebook
  • Porsche celebrates 1 million LIKES by painting all the Fan names on their car

Next Generation Media Quarterly January 2011

Here’s @DanCall1’s latest Next Gen Media.
Some interesting highlights:
– Apple makes 60% of revenue from products that didn’t exist before 2007
– China has 842M mobile subscribers
– in African it’s close to half a billion, making up 10% of global mobile subscriptions
-“Call of Duty: Black Ops” was the biggest launch in entertainment history
-Angry Birds was downloaded 50M times in its first year
… plus a whole whack of new developments on Facebook
enjoy!

The Future of Advertising and how the Splinternet Impacts it

As online evolves, I’ve been comforted by the fact that the niche-play of social media will inhibit dominance by large players like the MSNs, Yahoo! and AOL of yesteryear.

But I’ve spoken too soon and in this day and age, and unless you’re hearing about Facebook, Twitter, Google, Apple…. or even Wikileaks–at least once per day, the rest of the stories seem to pale in comparison.

The Splinternet is a topic that I’ve continued to delve into, especially as a marketer whose crossed the divide from online to social. As we get more social, it’s apparent that the internet divide grows increasingly larger.

Here’s my take on what that means to marketers and to the future of advertising. You can read the full story on whatsyourtech.ca

The Brutal Decline of Yahoo [INFOGRAPHIC]

It was THE company in its heyday. It was set to take over the world — the destination where people globally went to everyday. There was a time when every Yahoo! past and present bled “purple”. But the company has, over time, made some catastrophic errors in how it managed its NEW acquisitions; in deprioritizing development of community properties; in making the wrong assumption that display media was the ad model here and in the future; and don’t forget in handing over the search market to Google when it clearly had the upper hand.  My hat off to Carol Bartz–the highest paid female in the U.S. at $40 Million–you have your work cut out for you!

 

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