HeroBox: Toronto-based Start-up helps turn Web Visitors into Customers

I was recently introduced to an interesting start-up company, HeroBox, a fledgling no more than 5 days old. What makes them special? Its participants were introduced at Startup Weekend Toronto, and won the most competitive start-up competition in North America.

The Premise of Startup Weekend Toronto: “All Talk, No Action. Launch a Start-up in 54 Hours”. How does it work? People submit ideas, which are voted upon. Top ideas will bring together participants: in marketing and developer community to collaborate, build the product and launch the start-up. Participants need to do this in 54 hours.

What’s more exciting? HeroBox. managed to raise of 25,000 in commitments following the event. Among its clients: AppSumo, PostageApp, EventMobi, DentistFind and Garrison Bespoke plus agencies like Playground, Bizmedia, and TeamBuy eager to use with their clients. Even an endorsement came from Chief Sumo himself, Noah Kagan from AppSumo to further validate demand for his idea. David Tran is the genius behind HeroBox, and he and his team mates, Chris Nguyenis and Timothy Leung along with 12 other rock stars, walked away with $60,000 in prizes to launch the company.

What was the winning idea? HeroBox is an online marketing tool that takes analytics to drive conversion based on consumer behaviour. David explained, HeroBox replicates the online sales rep. Utilizing Google Analytics, the technology helps identify specific user behaviour on a website to determine drop-off, but most importantly, the moment of motivation. Ultimately, this will help businesses (small and large) implement strategies to drive visits into conversions. This goes beyond home page chat and utilizes data intelligence and learning to optimize campaign results.

As David states, “Our company is in its early stages. We are pursuing patents on our product and a team of 15 enthusiastic developers, designers and marketers are working around the clock to further our business.”

Herobox wants to draw international attention to the start-up/entrepreneurial scene in Toronto. This video will be disseminated internationally to venture capitalists. As a result of it’s Startup Weekend Toronto win, HeroBox is now entered in the Global Start-up Battle Competition, and collecting votes based on its 90-second pitch video in the second phase of the contest, which ends Nov. 28. Judges will then size up the entries and announce an overall winner Nov. 29.

I encourage you to go to Global Start-up Battle Competition and view the their video and vote. If you’re a small business, perhaps this is a solution for you. It definitely is challenging the landscape of ideas-turned-to-product. And best of all….. it’s right in our back yard!

Updated:  Interview From Karim Kanji from XconnectTV

My first article on Huffington Post: Cyberbullying Hits Home

Lately, the news about how social media is creating a haven for cruelty especially among kids prompted me to write a post. I was fortunate enough to get a writing gig on Huffington Post! Thanks Rashida! So I decided that my first article would be about Cyberbullying Hits Home.

This is a personal story and one that had (thankfully) a positive ending. There was no emotional turmoil and the bullying ended as quickly as it began. But other kids have not been so lucky. As a mother, I would hope that I could always protect my children from anything or anyone that would dare to harm them. These days, their own home cannot shield the hurtful words, picture or videos that penetrate our walls via this world wide web. As much as good has come out of social networking, an equal and more harmful poison has threatened  the emotional livelihoods of our own children. The net allows bullies to hide behind its veil of anonymity and torture others without consequence.  They now come in droves, not in groups.

I digress…. Please read this article if you are a parent.

Next week November 14-18 is Anti-Bullying Awareness Week.  I’ll be posting another article on What’s Your Tech.  Please look out for it! cheers!

So happy to see these bracelets being sold in schools #StopBullying

Top 3 Picks: Best Social Media Infographics

Via Scoop.itSocial Business Evolution

  Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics. First Up Infographic.
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