The Last Lecture

I’ve viewed this video a number of times in the past few months but recently a friend sent it to me again and this time I had a chance to really watch and listen to it — this time without rose-coloured glasses. It’s amazing to me how many of us live life knowing that things could be better if…. or that tomorrow is another day… We continuously push off tomorrow what we could have been done today. We say we live life with integrity but we knowingly prioritize the lesser important things and justify that these are merely a means to an end — and end that involves the only thing that really matters: family. Life is passing us by so quickly, and as I have come to experience, those around me continue to be confronted by the reality of their own mortality. My kids continue to grow and I realize that I have been absent through the little milestones they have achieved. When did Nate become so articulate in his explanation of a cool hockey play? When did my little girl become such a philosopher? Why wasn’t I there when they had problems with the class bully? In the past while I’ve been reminded over and over ever so subtley about my priorities. I used to work late into the night when the kids were asleep and from time to time I would hear, Harry Chapin’s “Cats in the Cradle”. Sometimes I would stop to listen, feeling the guilt rush through me. Other times I would say to myself, “Thank God that isn’t me”. But it was..and still is. And it’s time to confront that inner beast and change before it’s too late.

The emergence of this new medium….

I’ve responded to a number of blog posts “Overlay.tv Adds Links and Easter Eggs to Music Videos” and “Hypervideo: Hyperlinking video content” and there is a lot of positive stuff being written about companies such as ours. Interactive video is here but it’s taking some time to sink into mainstream.  It’s ironic:  iTV has been talked about for years –> it was supposed to have emerged by now….yet online video is still a medium we haven’t figured out.  We’re still too far off that iTV phenomenon given that the online video market is still in a state of fragmentation and testing. Everyone’s still trying to figure out the monetization angle. There are still no standard CPMs for video advertising. Formats are continuously morphing in response to the user and advertising views on mitigating annoyance and increasing performance.  The video player is non-standard and the recent partnerships like FOX networks and utargetBrightcove and Bebo; and AOL and ESPN  are results of attempts to spread the net as wide as possible to maximize audience reach. Performance is also another topic that needs addressing. TV has always been a branding medium –>product placement has been the only in-content-type-advertising that is both costly and doesn’t necessarily translate into revenue or traffic. Video has the ability to solve for this given its emergence from the online world, which records tonnes of data on user behaviour and determines likely user propensities. Google has already started this process and is moving quickly to figure this out when the digital home environment comes to fruition.

Most importantly, before all this settles the public has to become comfortable with the notion of video interactivity and the plethora of possibilities from exploring new ways of publishing to new models of revenue generation. The music industry can definitely benefit by creating new engagement possibilities for their artists. It’s a matter of time…hopefully just around the corner…

Hypervideo, IPTV…the holy grail of online video

This is shameless promotion since I am employed by Overlay.TV but I truly believe that this company has the holy grail to the next generation of online video. Having worked at a huge established portal, I understood all too well the challenges with monetizing video. Youtube is still testing the waters on this one. Yahoo! was still using pre-roll video and companion ads alongside of video and commanding high CPM rates that avertisers weren’t buying. What’s more: the monetization of video was limited only to the premium content on Music and News. The video channel itself ironically included only banner options. In all these cases, performance was poor for the most part because the ads were annoying and advertisers attempted to infer relevance to the video content where there was none.

Overlay.TV does a few things: It allows the user to create this relevance by empowering them to be the advertiser. The video also doesn’t have to be premium content but ANY content found on video-sharing sites. Now it’s super easy to be a publisher and add value to any video. On the consumption side, the user has the option to turn off the overlays and watch the video in its original form. Have a look at what I’m talking about: Here’s one I created of IJustine and American Eagle.

Vodpod videos no longer available. from www.overlay.tv posted with vodpod

In the beginning…..

Actually, the beginning is today.. April 7, 2008.  My virgin post…. is all about Yahoo!  I’ve been following the headlines intently since I am a former Yahoo! and I still hold shares in the company. It’s so sad to see such an institution relegated to the mercy of its long time rival. Dave and Jerry’s Yahoo! emulated the small start-up with the drive and gumption to succeed, never failing in the ability to think outside of the box and continue to innovate. I remember as a new recruit feeling proud to be part of this cool place.  The orientation sessions made everyone feel like they were part of this really fun place that was always trying new things and allowing their employees to be part of that innovation.  Whether you came from the online world or you were a newbie, you became a part of Yahoo! and soon this FUN and this PASSION became ingrained in you. The free lattes always helped!! The 24/7 mentality was mainstay and every Yahoo! knows that it was common to be online with other Yahoo!s late into the early morning as we conversed across multiple time zones. That was the culture and it was OK because we were part of something neat. And now the rumblings of layoffs, offices closing, consolidation and maintenance do not befit the very place that claimed to be fun and exciting. Hopefully, Yahoo!’s next life doesn’t change the very essence from which it evolved.  That would be a shame.